Visitors land in the heart of New York’s iconic SOHO district. Named ‘ The Visitor’, Gentle Monster creates a metaphoric future, where the different shades of faith and hope to create new and unique futures. In this space, Gentle Monster envisions a future where the Earth and Moon drift apart. A chapter of 13, the drift between the two created the 13th lunar month, and the showroom depicts a world effected and inspired by the shift of paradigm. A massive media wall entices passing people to gaze in, while art installations beyond the windows inspire a genuine curiosity for the space and world created within.